Goals for 2022:
Based on current trends of the tourism industry the Marketing Committee anticipates an eventual evolution of covid testing and arrival requirements for our region. With this, our main goals for all our members are to:
- Participate and encourage participation from the Chapter members in PATA’s signature events (travel trade and media, webinars and conferences).
- Look into effective digital and social media marketing strategies to promote the region.
- Update the Chapter’s website and social media platforms to include the following:
- Include relevant and updated travel information
- Include latest travel protocols
- Update photo and video library/inventory
- Work closely with each of the Chapter committees and support their initiatives through marketing and promotion.
- Continue to foster good working relationships with other PATA International members and other travel professionals.